中文 | ENGLISH
Question Center
Location: Home -> Question Center -> Electoric price tag system

Electronic shelf label system

The electronic shelf label is an electronic display device placed on a shelf that replaces the traditional paper price tag. Applications: supermarkets, warehousing and other logistics systems. Product form has LCD screen, segment code electronic paper screen, dot matrix electronic paper screen, the product screen display has 2.0,2.4,3.0,4.3,11 inch and other specifications.

Definition

 Electronic Shelf Label System, referred to as ESLs.
Applications: supermarkets, warehousing and other logistics systems.

System Components

Electronic price tag system has three parts:
       1 application software: and the existing ERP system docking shop, export commodity basic information and price information, and then through the Ethernet or WIFI, the updated data sent to the store''s dedicated AP, after the completion of data updates, the automatic recovery of data, the final confirmation Every successful update;
2 dedicated AP: Ethernet and WIFI through the store to modify the information, and then use the wireless signal to modify the price of each commodity, and ultimately the modified information back to the application software, so as to ensure the success of each transmission;
3 electronic shelf label (ESL): corresponding to each commodity to display its price and basic information, through the wireless signal to receive special AP sent changes.

Principle

First, the product information in the database is encoded by the host computer through the electronic shelf label system application software, and then the information such as the price to be updated is sent to the stimulator via the Ethernet (or serial communication port). The starter-driven loop antenna will carry RF radio signals with commodity data are sent to the entire store (where the loop antenna is usually arranged on the store ceiling around the entire store building, limiting the coverage of the RF wireless signal to a specific enclosed space); the electronic shelf label is A wireless data receiver with an identification code that can restore the received RF signal to an effective digital signal and display it. The electronic shelf label system has two kinds of communication functions, namely, point-to-point and mass, that is, the host computer can either A specified label to transfer data, you can also control all the labels at once. Each electronic shelf label stores a variety of information corresponding to the merchandise, the salesperson can easily check with the intelligent handheld terminal equipment check.
The shelf label is placed in a specially made PVC rail (the rail is fixed on the shelf), or it can be set to hang or type. The electronic shelf label system also supports remote control, and the headquarters can manage the price of its chain through the network. The internal storage of the corresponding commodity of a number of information, sales staff can use intelligent handheld terminal equipment to facilitate the query check.
Basic skills
The electronic shelf label system helps customers build confidence and can safely implement their pricing strategies, increase profitability, improve competitiveness,The main performance of electronic price tag  in
1) fast, accurate price display to improve customer satisfaction;
      2) more than the paper label function (such as: display promotional signs, avariety of currency price, unit price, inventory, etc.);
     3) reduce the cost of making and maintaining paper labels;
     4)  Eliminate technical barriers to actively implement price strategies.

Application background

The use of paper price of the case, the frequent changes in commodity information, consumption of a large number of artificial and wrong error rate is high (manual replacement of a price tag at least two minutes)
Paper label loss rate of 2%, the error rate of one ten thousandth to five ten thousandths

价签

The use of paper price tag case, variable price efficiency led to commodity price and cash register system prices do not result in the price of "fraud
Paper price tag related to paper, ink, printing and other labor costs  
The increase in domestic labor costs has forced the retail industry to find new sales growth points

Product advantages

Fast price and time: you can in a very short period of time to complete the tens of thousands of price changes in the price, while the completion of docking with the cash register system can increase the frequency of promotional prices, according to the data show that the use of electronic valleys Metro increased by 3%  
The price error rate is 0.00001%
       A single electronic price tag can be used for about 6 years
       In 2013, the price of the LCD screen electronic price tag, the cheapest 20-30 yuan / month (electronic paper screen will be more expensive), if a store to use twenty thousand labels, single store investment in 50 million (including Network equipment, wiring, software, etc.), compared to the store 10-15 million per year tag replacement costs, more than 3 years time companies can recover the cost

3Product type

Product form: a LCD screen, paragraph code electronic paper screen, dot matrix electronic paper screen
      Product screen display: a 2.0,2.4,3.0,4.3,11 inch and other specifications

4Product market

Use situation

The first electronic shelf label was born in 1993
       Carrefour in 1999 in the local large-scale use
       2011 more than 50 countries in the world, more than 24,000 supermarkets using the main use of the country located in Europe and the United States, Australia, the Middle East of Turkey, Asia, Japan and South Korea

The status of the domestic market

Electronic shelf label system in the domestic retail industry is in the initial stage of application, there are two reasons:
        1) Compared with developed countries, the domestic cheap labor costs make paper label maintenance costs accounted for electronic shelf labels
There are very few shopping malls total operating cost share;
       2) Previous electronic shelf label system manufacturers are abroad.
3) e-shelf label system installation costs and the use of value has been the focus of many business disputes. This balance will gradually be broken with the growing internationalization of the Chinese retail market and the development of the electronic shelf label system itself.
The major retail giants to enter in bringing advanced technology and management at the same time, also led to a large-scale shopping malls competition. The use of new technologies to improve competitiveness will become the inevitable choice of business.
Low cost will be the future of electronic shelf label system manufacturers always pursue the goal, the competition between the various manufacturers mainly in the core technology competition, breaking the cost of the bottom line of the company will be in the future electronic shelf label system market has the greatest advantage.

Global market size

From the global market point of view, ESLs huge space, in accordance with the "screen times" data, the global demand for ESL labels may reach 2 billion, the market size of 100 billion or so, but the overall slow pace
      Global market penetration of more than 10%, mainly in Europe and the United States market
      At present, even in the highest penetration rate of ESL in France, its large supermarket ESL installation rate is only about 30%, from this, the global ESL market there is a very large development space


Next:What is Electronic Shelf Label?


Copyright© 2003-2013 珠海东之旭科技有限公司   版权所有  粤ICP备09092983号
电话:86-0756-8970366,8983667    传真:0756-8970355   地址:广东省珠海市香洲区前山路62号米兰集团501B-501C   邮编:519070

QQ客服1
点击这里给我发消息

返回顶部